Richelieu Dennis grew his small community-based health and beauty products business into the multimillion-dollar Sundial Brands. Can other multicultural entrepreneurs learn from his playbook?
The path of a multicultural entrepreneur can be winding and frustrating, filled with challenges and barriers. How do you break away from the pack, distinguish your company and get noticed by investors? From “potions” in Liberia and Sierra Leone, to soaps on the corner of 125th street in Harlem to beauty products in every name-brand store, Sundial Brands may have the answer.
In this episode of Access & Opportunity, Carla Harris talks with Richelieu Dennis, the co-founder and CEO of Sundial to discover how he took his grandmother’s traditional health and beauty recipes and built them into a multimillion dollar beauty brand. Richelieu shares crucial advice for young entrepreneurs and discusses how he and Sundial are committed to giving back to communities by creating funding opportunities for, and partnerships with, women and multiculturally-owned businesses that need it most.
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